NBA Lord's NBA Blog

NBA Lord's NBA Blog

Thursday, January 2, 2025

Would San Jose make a good NBA expansion city?

                                             (Credit: Ben Parker/CardinalSportsReport.com) 

In December, I covered the San Jose Tipoff college basketball event held at SAP Center, home of the NHL's San Jose Sharks. Specifically, I was covering the Stanford/Oregon men's game for CardinalSportsReport.com. Oregon won the game rather comfortably, but as I was there, it naturally got me to thinking about the possibility of the NBA having an expansion franchise in San Jose. 

                                             (Credit: Robert Edwards/USA TODAY Sports) 

For a bit of context, the NBA has 30 teams at the moment. With the NFL having 32 teams, there are naturally questions about when the NBA will follow suit and expand to 32 as well. There are rumblings that expansion could be happening in the near future with Seattle and Las Vegas being the front runners to be the next two teams in line to get a team. 

However, there is a possibility the NBA goes a different direction and only adds a team in one of those two cities. I think Seattle is more of a lock than Las Vegas as the Supersonics were really popular in Seattle. There's a built in fanbase there and with the NHL having a team in the Seattle Kraken, there is now an arena that is up to the NBA's standards (Climate Pledge Arena). Key Arena became too old and obsolete for the NBA, resulting in the Sonics moving to Oklahoma City. There is a lot of momentum to get Seattle a team again and I think if the NBA had to choose between Seattle and Vegas, they'd choose Seattle. 

Las Vegas has never had a team before, so there isn't a built in fanbase there and the NBA doesn't feel the same need to owe anything to Vegas. Especially since they play the NBA Cup championship there as well as NBA Summer League. The NBA already has a bit of a Las Vegas presence through those two events anyways. 

If the NBA were to add a team in Seattle and some place other than Las Vegas, several different cities would enter the equation such as Vancouver (original home of the Memphis Grizzlies), Montreal, Austin, Kansas City, Buffalo, St. Louis, Tampa Bay, Louisville, San Diego, Mexico City, and San Jose. 

While I think all of those cities can put forth a strong case for why they deserve an NBA franchise, for the purposes of this blog post, I want to specifically focus on San Jose since I just covered a basketball game at SAP Center, the logical home arena of a San Jose NBA franchise. The experience of seeing basketball at that arena is fresh on my mind. 

As a quick side note, most of my memories at SAP Center have been going to watch the now defunct ATP Tour tennis tournament that used to be played there. I've only been to one Sharks game in my life and the San Jose Tipoff was the first time I had seen basketball played there in person since Cal men's basketball played against Syracuse in the 2013 NCAA tournament (Syracuse defeated Cal 66-60). Most of my memories at SAP Center have been to watch tennis, so it was fun for me to experience basketball there once more. 

Note: On my tennis blog ATPGuy.com, I share more thoughts on why the SAP Open should return to San Jose. Click here to check that out. 

Overall, SAP Center is a perfectly fine venue for basketball. You can tell that it's more designed for hockey with the way the arena is shaped. In order to fit more people in, they added an extension of seats behind the basket. Those seats looked okay, but if they were to have an NBA team playing there, they'd likely want to figure out a way to make those seats better than what they had the fans at the San Jose Tipoff seating on. They weren't bad seats, but they would need to make that experience look a bit more comfortable and aesthetically pleasing. As for the seats that were courtside, those looked good.  

There'd likely need to be some adjustments made and discussions had to make the basketball viewing experience a bit better, but aside from that, it would work out well for an NBA arena. It's a really nice arena and has a capacity of 18,543 for basketball without any obstructions. The Delta Center, home of the Utah Jazz has a capacity of 18,306 for basketball while the Chase Center, home of the Golden State Warriors has a capacity of 18,064 for basketball. The SAP Center capacity-wise is easily NBA level. No issues there at all. 

As for the city of San Jose itself, it's the third most popular city in California after Los Angeles and San Diego and the 13th most populous city in the United States with a population of just under one million people. It's the largest city in the Bay Area and San Jose-San Francisco-Oakland Combined Statistical Area. When you consider that, it's puzzling the Golden State Warriors didn't move down there when they decided to move from Oakland. The Warriors instead moved to San Francisco, which is where the Chase Center is located. 

When you look at the population of the city and the fact that it has an NBA level arena, the main hurdle to San Jose getting its own NBA team is the Golden State Warriors, who represent the entire Bay Area. At least they say they do (I'll get more into that momentarily). With the Warriors in nearby San Francisco and the Kings in Sacramento, which is about 90 minutes or so outside of Oakland, the NBA is highly unlikely to want to put a team in San Jose when there are other markets that don't have a team at all. They have two teams in Northern California and two teams in Southern California. One in the Bay Area, one in Sacramento, and two in Los Angeles. They can easily feel like they have California covered. 

That all said, I still think San Jose can make a strong case to have an NBA franchise despite the presence of the Warriors in San Francisco: 

The first point I would make is the Warriors I don't feel really represent San Jose. They say they're the Bay Area's team, but it's very clear that their marketing is geared towards San Francisco and Oakland. They have returned to San Francisco after a very long stay in Oakland and in truth really identify as more of an Oakland/San Francisco team. If you notice, they don't have any San Jose themed jerseys or logos. It's all "The City" for San Francisco and "The Town" for Oakland. Or just "Golden State", which represents the entire state of California. There is nothing for San Jose. The only true San Jose teams are the Sharks and the Earthquakes (MLS). 

Furthermore, while San Jose is close to San Francisco, it's also far away enough to be considered a different market. The two cities are 48.4 miles apart. That's further apart than the Los Angeles Lakers and Los Angeles Clippers are from each other (13.5 miles) and the New York Knicks and Brooklyn Nets are from each other (5.7 miles). 

Not only that, the San Jose metro area also includes cities like Los Gatos, Campbell, and Morgan Hill that are even further away from San Francisco. Los Gatos is 51.5 miles away from San Francisco, Campbell is 51.3 miles away, and Morgan Hill is 69.2 miles away. These are places with money and households that likely would be interested in attending NBA games if an arena was closer to where they lived. A fanbase could easily be cultivated out of the San Jose metro area. 

To wrap this all up, while an NBA team in San Jose is unlikely to happen, I don't think it should be ruled out. A Battle of the Bay for the NBA would be pretty fun and by expanding into San Jose, the NBA would get access to a market that has money and influence. A market that I argue they aren't fully tapping into. 

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