NBA Lord's NBA Blog

NBA Lord's NBA Blog

Wednesday, April 12, 2017

Wednesday Windmill: Critically assessing the Minnesota Timberwolves new logo

This week, the Minnesota Timberwolves unveiled their new logo for the future. Before I dive into my playoff coverage, I figured I would quickly address the Timberwolves' new look.

Upon first glance, I wasn't a big fan of the logo. It reminded me of some spin off of the Timberwolves' SB Nation logo and I just didn't like it. But upon giving it some more thought, I actually like the logo a lot. It's sleek, it plays off of the Timberwolves' most recent alternate logo and utilizes the colors of previous Timberwolves logos. The howling wolf is really cool and I like the look of the basketball behind it with a green star, which makes a connection to Minnesota being far north, hence the name of their first NHL team, Minnesota North Stars.

For those that don't know, I spent time in Minneapolis and St. Paul doing missionary work for my church and so I got to know the Twin Cities area really well. I used to bike past the Target Center every day and grew to really love the community. I think the logo embodies a lot of what the state of Minnesota is about: Alone, strong, united, and cold; a bit off the grid with a culture that is unique and special. Timberwolves fans should fully embrace this logo and look to the future of Karl-Anthony Towns and Andrew Wiggins with a new found brightness of hope.

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